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Dale Grerory Anderson
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I'm a freelance copywriter with 15+ years of experience in both print and interactive. If you need help with a project, contact me.
Websites, Blogs, Brochures, Collateral, Articles, Ads, Concepts, Taglines, Names, Editing, Branding
 

Using storytelling to strengthen your brand

via @iscoopbiz

"A brand is a matter of perception. When you tell a story that embodies human challenges, you create an experience that resonates with your customers…The customer should be the main character, with your company serving as the supporting character that offers tools to help them create successful resolutions."

READ ARTICLE

Learn more about the short stories in my debut collection.
Stories
MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai