My name is Dale Gregory Anderson. I live in Minneapolis, Minnesota, where I work as a copywriter and editor. I also write short stories and have published fiction in some amazing literary magazines.
Campaign concepts, storyboards, brand positioning statements, taglines
Websites, microsites, landing pages, digital ads, Google AdWords, email, e-newsletters, blog posts, social media, infographics, video/audio scripts, SEO descriptions
Brochures, sales collateral, ads, postcards, feature articles, marketing stories, signage, case studies
I'm a writer, but that's only part of the story.
I team up with art directors and designers to brainstorm and develop campaign concepts. Then I get to work crafting the words that bring these ideas to life. Clients and coworkers tell me I have a gift for translating complex information into clear, concise language that supports the brand.
Along the way, I incorporate feedback to revise copy drafts and proofread everything for grammar, tone, punctuation, and style consistency. I'm a fan of the serial comma but can follow AP style, if that's your thing.