UnitedHealthcare created Source4Women as a website focused on health and wellness. Women often make family healthcare decisions, so the site was targeted to Dr. Mom, though most of the content was relevant to all genders. Source4Women featured wellness tools, healthy recipes, blogs, online seminars, and more.

Concept Development

I was part of a team that redesigned an existing set of print materials that drove traffic to the website. Our first step was to develop concepts that fit the new brand standards.

Brochure & Sell Sheet

Throughout the project, I worked with a designer to create a brochure and sell sheet that were vibrant, warm, exciting, and personal. The materials promoted Source4Women as a trusted resource you could turn to for information and support.

  • Project: Brochure & Sell Sheet
  • Role: Copywriter
  • Agency: CRC Marketing Solutions
  • Client: UnitedHealthcare