Studies show that informed healthcare consumers have lower medical costs and live healthier lives. That’s why UnitedHealthcare focuses on helping its members become smart patients.

As a smart patient, you’re more likely to choose doctors with care and know your health numbers. You also take steps to understand your health plan.

Copyediting for Clarity

I was part of a team that created a new educational kit to help UnitedHealthcare members become smart patients. To develop the overview brochure, we rebranded and rewrote a set of existing materials. The kit also included new inserts, magnets, a landing page, and smart patient app.

  • Project: Educational Kit
  • Role: Copywriter
  • Agency: CRC Marketing Solutions
  • Client: UnitedHealthcare