Studies show that women spend two-thirds of all healthcare dollars and make 85 percent of healthcare decisions. UnitedHealthcare launched a Woman’s Day magazine ad campaign to educate women about the health and wellness services UnitedHealthcare offers.
Full-spread Magazine Ads
I was part of a team that developed the original creative concept for the yearlong ad campaign. We produced a series of full-spread magazine advertisements that positioned UnitedHealthcare as a leader in women’s health. The goal was to generate awareness and use of the wide range of resources available to health plan members.
Tell a Story
Each ad told the story of a real member, while the advertorial drove traffic to a variety of online resources.