The American Postal Workers Union Health Plan offers plans to all federal employees.
I was part of a team that developed a campaign to educate federal employees about the health plan. Our challenge was to communicate that all federal employees can enroll in the postal workers plan. You don’t have to work for the post office. The goal was to drive enrollment during open season.
The campaign ran throughout the open season and featured:
- Signage for a Washington, D.C., metro station with heavy federal employee traffic
- Floor graphics, platform runners, and posters
- A building wrap and wraps for buses traveling within D.C. and northern Virginia
- Mobile ads and a landing page