3M Post-it® Super Sticky Notes feature an enhanced adhesive that sticks to even the most difficult surfaces. As a result, Super Sticky Notes are perfect when you want your message to get noticed in unusual places.

YouTube Contest

As part of a campaign to build awareness of Super Sticky Notes, 3M launched a contest called You Stuck it WHERE? The contest encouraged consumers to upload original videos showing the creative places they used Super Sticky Notes.

Video Scripts

I was part of a team that created a series of YouTube videos to promote each phase of the contest. In addition to writing the video scripts, I crafted website and email copy for the campaign. Filmed on location in 3M labs, the videos starred a mad scientist with his trusty rubber chicken.

A panel of 3M judges selected finalists, and the public voted for the winner, who received $10,000.

View other videos in the series:

  • Project: Video Scripts
  • Role: Copywriter
  • Agency: Thorn Creative
  • Client: 3M