3M Post-it® Super Sticky Notes feature an enhanced adhesive that sticks to even the most difficult surfaces. As a result, Super Sticky Notes are perfect when you want your message to get noticed in unusual places.
As part of a campaign to build awareness of Super Sticky Notes, 3M launched a contest called You Stuck it WHERE? The contest encouraged consumers to upload original videos showing the creative places they used Super Sticky Notes.
I was part of a team that created a series of YouTube videos to promote each phase of the contest. In addition to writing the video scripts, I crafted website and email copy for the campaign. Filmed on location in 3M labs, the videos starred a mad scientist with his trusty rubber chicken.
A panel of 3M judges selected finalists, and the public voted for the winner, who received $10,000.
View other videos in the series: