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PORTFOLIO / INTERACTIVE
3M POST-IT   NEXT

As part of a campaign to build awareness of Post-it Super Sticky Notes, 3M launched a contest on YouTube: You Stuck it WHERE? The goal was to get people to create and upload original videos that showed the creative places they used Super Sticky Notes.

A panel of 3M judges selected the finalists, and the public voted for the winner, who received $10,000.

To market the contest, 3M shot a series of videos that were featured on YouTube. I wrote the scripts, which were filmed on location in 3M labs and starred a mad scientist with his trusty rubber chicken. I also developed copy for various web pages and contest emails.

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MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai