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Ceridian LifeWorks   NEXT

LifeWorks partners with companies to provide programs that help employees balance work and life. I was part of a team that was hired to redefine the LifeWorks brand and develop new marketing campaigns.

Everybody, Every Day
This campaign uses original photography and simple language to convey that LifeWorks has something for everyone. No issue is too big, no question too small.

Life ____________.
Recognizing that life is filled with questions, this campaign positions LifeWorks as the place to go for answers.

Ceridian LifeWorks
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MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai