portfolio
experience
Dale Grerory Anderson
contact
short stories
biography
publications and awards
manuscript critiques
PORTFOLIO / INTERACTIVE
Marketing Architects   NEXT

Marketing Architects needed to create a new website that positioned the firm as thought leaders in the direct response advertising industry. Their goals were to streamline the site architecture and update the design. We also recommended adding high-demand content, writing copy from scratch, and optimizing the site for search engines.

As the lead writer on the project, I started by interviewing stakeholders to gather content. This helped me develop navigational labels that told a story to support several distinct audiences. I wrote all of the foundational copy, using keyword-rich text and subheads for easy scanning. Working fast, our team created and launched the site on time and within budget.

Marketing Architects
BACK TO PORTFOLIO  
MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai