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Medica Solo   NEXT

When Medica introduced health insurance for 18- to 29-year-olds, the challenge was figuring out how to grab the attention of people who often see themselves as invincible.

We decided to create a website that uses humor to illustrate the benefits of having coverage before something unexpected happens. The site presents the Medica Solo plan using simple, straightforward language stripped of legal jargon. It also explains that health insurance can be affordable.

Medica Solo
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MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai