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UHC Health Challenge   NEXT

UnitedHealthcare and Woman's Day created the Big Ideas for Better Health Challenge to encourage people to live healthier lives.

I was part of a team that created a series of four-color full-spread magazine ads and advertorials that promoted each phase of the challenge. In the first phase, 1,200 people shared their personal stories about reaching for better health. UHC selected three finalists who were featured in Woman's Day magazine (in print and online). Overall, 37,000 people followed the challenge, and 125,700 people voted for their favorite story. The winner received a trip for two to the Red Dress Awards in New York City.

With more than 31.8 million digital impressions and 100 million print impressions, the campaign was a big success.

UHC Health Challenge
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MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai