portfolio
experience
Dale Grerory Anderson
contact
short stories
biography
publications and awards
manuscript critiques
PORTFOLIO / PRINT
UHC & Woman's Day   NEXT

UnitedHealthcare wanted to encourage more members to take advantage of the company's health and wellness services. Knowing that women spend 2/3 of all health care dollars and make 85 percent of health care decisions, UHC partnered with Woman's Day magazine to generate awareness and use of member resources.

I was part of a team that developed the original creative concept for this yearlong campaign. We produced a series of four-color full-spread magazine ads that positioned UnitedHealthcare as a leader in women's health. Each ad told the story of a real UHC member, while the advertorial drove traffic to a variety of online resources.

UHC & Woman's Day
BACK TO PORTFOLIO DOWNLOAD PDF
MINNEAPOLIS, MINNESOTA | 2009 Dale Gregory Anderson | Designed by Ken Sakurai