Keywords are the building blocks of writing copy for the digital space. At the same time, you need a copywriter who knows how to tell a story that engages readers.
Follow SEO best practices to drive organic traffic
I was part of a team that developed an SEO best practices guide to help Thomson Reuters drive traffic to its CLEAR online investigation software product pages and increase downloads of gated content it produced for lead generation.
While others members of the team developed recommendations for structured data, XML site map opportunities and Google Search Console, I focused on keyword research, meta data, header tags, alt text and topic ideas for new content.