For each issue of Health Connection, the client provides a content calendar of general topics (10 articles, four issues per year). I choose the specific focus for each article (250 – 500 words), conduct research, identify content sources and write original copy. The client is in charge of laying it out.
Write copy that educates, informs and persuades readers to take action
The challenge of writing a quarterly e-newsletter on the same general health and wellness topics year after year is finding a fresh angle for each article and crafting content that will engage readers and encourage them to take advantage of their health plan benefits.
Staying up to date on the latest developments in health care helps me craft articles that feel fresh and relevant to readers.