Social media can help businesses build brand awareness, connect with customers on a human level, boost SEO, grow a mailing list and drive revenue. To truly engage your audiences and achieve your goals, you need to do five things:
- Create shareable content. Whether you want to position yourself as a thought leader or earn trust, original content is how you make it happen.
- Be human. A big mistake on social media is coming off as a faceless company with zero personality.
- Join the conversation. Talking only about your business tends to turn people away. Posting great content is how you get people interested, but having conversations is how you get people to buy from you.
- Seek relationships, not just followers. It’s more valuable to have 100 followers who regularly engage with you and your content than 10,000 who ignore you. Don’t leave the social out of your social media presence.
- Focus on helping over selling. By offering solutions to problems instead of just pitching your products, you’re proving your company is an authority—and you’re potentially earning a customer.
Create a carousel post to boost engagement
Instagram carousels allow you to share several images all in one post, which is a great way to tell a story:
