The Healthy Living blog features well-researched articles I write for a content marketing campaign that seeks to increase traffic to my client’s website and build brand authority.
Write copy that is easy to scan
Most people don’t want to read online, so I create original blog posts with subheads and bullet points that readers can scan. At the same time, the content tells a story and is substantive enough for those who want more.
For this client, I plan the content calendar and create monthly posts on:
- Health and wellness
- Exercise and fitness
- Mental health
- Food and nutrition
- Health insurance benefits
- Medical conditions
I also promote each blog post on social media platforms, including Facebook, Instagram, Twitter/X and LinkedIn.
Focus on SEO to attract more readers to your blog
As a content creator, I make sure the h1 and other headers, meta data and alt text are optimized with longtail keywords. I appreciate how easy WordPress makes it for me to add SEO blog posts to my client’s website each month.