White papers are in-depth reports used in content marketing to educate and engage your audience about a complex topic and generate leads.
B2B content marketing campaign
I worked with Thomson Reuters to create a series of well-researched white papers that focused on topics related to risk management, fraud prevention and anti-money laundering—and how businesses use CLEAR online investigation software to locate, identify and connect critical facts.
Translate complex ideas into simple language
Each paper involved interviewing subject matter experts and conducting SEO research to identify longtail keywords. My goal was to produce a thought leadership article that was easy to read.
Read the full articles:
Four takeaways on BSA/AML reform