Can copywriters save lives? Maybe not, but well-crafted copy—paired with stellar design—can persuade health plan members to schedule annual checkups and get recommended (and sometimes life-saving) exams and screenings.
Make the customer the hero of the story
Negative messaging doesn’t work. One size rarely fits all. I worked with a team to create a set of scalable, customizable print and email templates with simple, positive messages focused on helping members overcome barriers to getting recommended preventive care.
In the template images, the magenta type is FPO and customizable for each client.
Heavy adoption by both the sales team and the customer made this one of the brand’s most popular account management tools.