Your customer is the hero of the stories I write. Good copy engages on an emotional level and inspires action. View work →
Hi, there. I’m Dale Gregory Anderson, a writer based in Minneapolis, Minnesota.
Storyteller
Storytelling uses narrative to connect brands to audiences on an emotional level. Rather than focusing on products, your customer is the hero of your brand story. People rarely remember product features and benefits, but they always remember how you made them feel.
Copywriter
You can depend on me to simplify complexity and create clear messaging that educates and inspires B2C and B2B audiences. Fueled by attention to detail and a deep knowledge of grammar, style, punctuation, tone and structure, I deliver copy that is built to last.
Author
My award-winning fiction has been published in more than a dozen literary magazines. I’m grateful to the Minnesota State Arts Board, Loft Literary Center and other organizations for supporting my work.
See some of my recent copywriting projects.
Blog posts
The Healthy Living blog provides content to help you eat well, exercise, protect your mental health and take good care of yourself.
Case studies
A criminal investigator uncovers new evidence in a murder case that has remained unsolved for five decades. Read the full story.
Print brochure
Good copy tells a story that shows how an organization’s products and services can truly improve the lives of readers.
When I’m not writing copy or fiction, I’m probably running around Bde Maka Ska in Minneapolis—the City of Lakes—or spending time with my partner. I read everything I can get my hands on, especially novels and short stories. At the end of the day, there’s nothing better than a hoppy IPA.